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what is marketting of information? Plz explain.
Replies to This Forum
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Permalink Reply by Ajay Kumar on
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Definition
Set of procedures and practices employed in gathering, analyzing, and assessing information about a firm's market environment comprised of competitors, customers, suppliers, distribution intermediaries, and sales personnel. Timely market information provides basis for monitoring and estimating emerging market trends. Also called market intelligence system. See also marketing information system.
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Permalink Reply by SADAF SIDDIQUI on
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WE KNOW THAT....
MARKETING INCLUDES SELLING, ADVERTISING, PHYSICAL DISTRIBUTION, SALES, PROMOTION.
THERE ARE SO MANY STEPS IN THE MARKETING OF ANY PRODUCTS. IN TERMS OF LIBRARY WE KNOW ..
1) INFORMATION AS A COMMODITY IS REPRESENTED BY THE PRODUCTS, SERVICES AND CHANNEL WHICH CARRY INFORMATION.
2) INFORMATION GETS PRODUCED AND GENERATED LIKE ANY OTHER PRODUCTS. THE GROWTH OF INFORMATION HAS GIVEN RISE TO THE CONCEPT OF MARKETING OF INFORMATION .
3) INFORMATION PRODUCTS AND SERVICES, LIKE ANY OTHER PRODUCTS IS DEMANDED (RESEARCH FIENDS) AND SUPPLIED (BY LIBRARIES )IN THE MARKET.
4) INFORMATION PRODUCTS AND SERVICES ARE DISTRIBUTED BY THE LIBRARIES, INFORMATION CENTERS..
THUS WE CAN SAY INFORMATION IS A MARKETABLE COMMODITY AND MARKETS CAN BE DEVELOPED FOR THEM.
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Permalink Reply by Rashpal Singh on
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Hello
This Is short cut information of Marketing of Library material. Here we discuss the marketing of library materials. Good reply mam.
Thanks
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Permalink Reply by kamlakar dhabale on
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thanks mam
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Permalink Reply by Anupama Chetia on
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I think 1st part of this article will help you
http://ir.inflibnet.ac.in/dxml/bitstream/handle/1944/1107/4.pdf?seq...
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Permalink Reply by Dr. N K Pachauri on
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Gud Reply Anupama
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Permalink Reply by Jayshree Dave on
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