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An Overlooked Opportunity: Working for Venrods

MANY WOULD-BE LIBRARIANS, as they make their way through library school, are not necessarily thinking about employment opportunities offered by library vendors. And yet a good number of people bearing MLS degrees and with library experience end up working for companies like EBSCO Publishing, ProQuest, Innovative Interfaces (III), and others. These librarians feel that more aspirants in the library field need to take advantage of this career path.

Eve-Marie Miller, director of collection development for EBSCO Publishing, came to the company three years ago as part of the NetLibrary transition. Miller teaches a class on ebooks in libraries at Simmons College in Boston; she formerly was an academic librarian at the University of Washington.

EBSCO was particularly interested in having Miller help with the integration of products the company acquired when it purchased the H.W. Wilson Co. in 2011. Miller has a team of four librarians who have been charged with continuing and enhancing the comprehensive collection development guides called Core Collections that Wilson started in 1918.

“EBSCO asked me specifically: you’re a librarian, you know collection development, we know this is a product line that’s very well esteemed but needs some updating,” Miller says. “So they asked me to come and do that.”

Miller says that her students at Simmons are often surprised to find out how many librarians work just at EBSCO Publishing (about 75), which is a division of EBSCO Information Services.

“I know there are librarians here from several different departments who are called upon, and some even feel personally duty-bound to speak up and help concretely represent what vendors can do to serve the library community better,” Miller says. “I like to call it internal advocacy from a librarian’s point-of-view.”

According to LJ’s Placements and Salaries Survey(LJ 10/15/12, p. 18–25), there were only 18 vendor placements in 2012, a number dwarfed by the 430 public library placements and the 471 academic library placements, but a number that holds up against the 49 placements in archives or the 34 in government libraries.

Salary-wise, the vendor jobs averaged $41,500 compared to $43,544 at academic libraries and $37,399 at public libraries.

Amanda Schukle started at III in October 2012 after working at San Diego County Library and then San Mateo County Library, CA, for the previous 12 years.

Schukle had been an III customer since 2004, and she had spent much of her career managing collection development departments and figuring out ways to use data to make decisions.

“I was excited to hear that Innovative was developing Decision Center, a new collection management application,” Schukle says.

In 2012, Schukle met with III’s Decision Center development team several times in order to provide feedback.

“After our last meeting over the summer, they called to say, ‘You’re already telling us what to do, so why don’t you come work here and tell us what to do,’ and invited me to apply as product manager for Decision Center,” Schukle says.

“I have always worked toward using data to create patron-driven collections and to make collection management processes as efficient as possible, so it seemed like a natural fit for me to do that work on a larger scale,” she says.

Schukle says the best way for librarians to create new career opportunities is to talk to vendor contacts. And even though software has its own culture that is different from library culture, Schukle says she still feels she is practicing librarianship.

“Yes, absolutely. What I’m doing at Innovative can be summed up like this: I’m building this awesome thing that will help my friends do their jobs and serve their communities,” Schukle says. “It’s a natural continuation of the work I have been doing for years.”

Aron Wolf, a librarian who works as a data program analyst for Serials Solutions, a unit of ProQuest employing 137 librarians, says that straight out of library school working for a vendor is not really on the radar of the average student. Having a definite career trajectory in mind, Wolf says, could limit the scope of experiences students seek out.

“I looked at it myself primarily because I was interested in working in metadata, and the trend in the library sphere is definitely moving toward outsourcing metadata production from libraries to vendors,” Wolf says.

Wolf’s colleague, Ben Johnson, a lead metadata librarian, says a lot of librarians may discount or stigmatize working for a vendor because it may smack of salesmanship and not seem like “real” librarianship “simply because you don’t work in a building that says ‘LIBRARY’ on the side.”

“However, as a metadata guy, I work with bibliographic metadata that powers our products for thousands of libraries, that countless library patrons use for learning and research—and maybe even a little fun,” Johnson says. “I feel like I have a lot more capacity for furthering library missions through improving library data across many libraries than I would if I were just working at one.”

Everyone says there is a growing awareness and interest among library students in vendor work, which all clearly feel is rewarding.

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Dear RK

Thanks for your post which addresses an important issue: an alternative channel of employment for LIS professionals. Thank you again for bringing it into this forum!

Actually, the trend is existing in our country as well and supposedly for long. During early 80's there was ALLIED-ELSEVIER JOURNALS MARKETING GROUP, a joint venture of Allied Publishers and Elsevier. When they advertised for sales personnel having "knowledge & experience of sales of Books & Journals in Educational & Research Institutions" I was one of the applicants!!

In the interview naturally I was asked about my "knowledge"  & more importantly "EXPERIENCE" of sales!! I tried to convince them that since I am a Library professional, it will be rather easy for me to convince other Librarians about the products and their importance. In those days there was just one citation tool and that was SCI. As I can still recall, Mr. Mani, Chairman of the Interview Board, who was the then in-charge of  of the group, was, sort of amused and asked me "we, with years of sales experience often find it extremely hard to convince the seasoned Librarians  and you claim that you will be able to convince them"? I was sort of aghast and blurted out " Excuse me Sir; you people talk to them from the other side of the table but for me it will be rather other way round actually!!  The other members were just stunned and Mr. Mani after a couple of seconds ( he might be taking time to digest my reply!!) told me, "Well, Young man; You get the job; but if you want my personal view, I will advise you to be in your profession"!! To make the long story short, I got the job but I remained in the profession.

As I personally believe, a librarian's job involves the concepts of "marketing" as well. "Marketing" of Information is a key issue in our field and a competent information professional should inherently posses shrewd marketing skill to earn revenue for his/her organization. Besides, librarians working in a city have the knowledge of working areas of other institutes of similar nature. If he/she has vision, it is possible to "map" the research activities nationally. About a decade ago, Mr. Guha, one young sales person known to me went Thailand to attend a workshop where he learnt that one renowned Medical Publisher wants a marketing professional to head its Pan Asian region. After his return to India and the city during discussion he told me about the vacancy. Though I was quite aged I could not help expressing my interest and the gentleman gave me e-mail address of the concerned person. Within a day or two I prepared a write up on trends of Public Health Research in Asia (since I was in a ICMR Library for nearly two decades which was a WHO Collaborating Centre as well, I had a clear idea about it) and sent that with my approach for the opening. I explained that I may lack sales experience but I do possess adequate knowledge about the research and who doing what and where and to market their product, this knowledge was prerequisite in my opinion. After a day, I got reply to my mail and I learnt that the incumbent  need to be stationed at Beijing!! Living in a Communist ruled country was against my principle and I did not reply the mail instantly. A day after, I received a ISD call from the gentleman and I explained my inability to stay in a Communist country! 

Thus, you see, that the qualification of LIS has possibilities of employment in other sectors as well; as I understand, the Elsevier's office in Chennai employs a couple of LIS professionals. The ISI of Dr. Eugene Garfield (Now Thomson Reuters) also employs LIS professionals since long.

In India, the new-gen LIS professionals with their excellent IT expertise have great scope in publication Industries as I believe all they require is knowledge of What are being Done by Whom and Where of research and academia;  that's all.

Sincerely,

Siddhartha S. Ray

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