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What is Pilot Study
Replies to This Forum
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Permalink Reply by Langmuanjohn Tonsing on
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Pilot study is the study that is done before one could start a research work like the area of study, the availability of data etc.
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Permalink Reply by NITESH SINGH PAWAR on
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Consumer-research study done on a trial basis to determine the potential of a larger and more in-depth survey of the same subject matter; also called pilot survey. A pilot study is used in segmentation product usage, and attitudinal, motivational, and other types of market research studies. For example, a market researcher may conduct a pilot study on a sample of 500 mothers to determine their attitudes about a certain type of diaper. If the study results show that the mothers responded favorably to the new brand, another study may be conducted with a larger sample size to determine other factors, such as diaper usage.
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